About The Course

For graphic designers who want to make stunning custom brands!

The perfect course for anyone who is interested in learning how to design a custom-fit brand for clients! As a graphic designer, I understand that clients sometimes need brands that speak to their business's elegance and sophistication, while other times they need branding specifically tailored to something more playful. So why should you purchase this course? Because it gives you everything you need to master how to design custom brand identities for ANY personality! You'll be provided with all of the skills necessary - including behind the scenes of a professional logo and an in-depth curriculum outlining all of the components needed when designing a brand. From defining how to create a mood board that is best suited for individual clients, to honing in on particular types of typography; I’ve got you covered!

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Course Curriculum

Getting Started

1. Welcome to The Course
2. FREE PREVIEW

Chapter 1 - Onboarding

1. Breaking Down the Onboarding Process
2. Actual Client Discovery Call
3. Follow Up Email Including Proposals, Contracts, and Pricing

Chapter 2 - The Brand Messaging

1. The Principles of a Brand Message
2. FREE PREVIEW
3. How to Present the Brand Voice to Clients

Chapter 3 - The Brand Vision

1. Importance of Mood Boards and My Tips
2. Watch Me Create a Mood Board
3. Working Through Revisions

Chapter 4 - The Logo Design

1. Getting Started with The Logo Design
2. Where I Find Inspiration
3. Sketching + Drawing the Logo Art on Procreate
4. Typography: Where I Find Fonts (Free and Paid)
5. Create a Logo With Me

Chapter 5 - Logo Revision Cycles

1. Tips for Handling Logo Revisions
2. Behind the Scenes - Client Feedback and Implementing Revisions

Chapter 6 - The Final Package

1. Packaging Up The Entire Brand
2. Final Send Off
3. Your Feedback is Appreciated!

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